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“USF really propelled me into the
field. Sales operations, sales management, marketing, consulting –
it all began with my USF background.”
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USF Alum
Builds Relationships and Sales Teams |
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Joe DiMisa is a builder, but 1992 USF MBA alumnus isn’t in the
construction business.
Senior vice
president and practice leader with Sibson Consulting, DiMisa, 38,
builds relationships and solves problems for companies across the
nation. Rather than hammers, jigsaws, or drills, DiMisa considers
communication and relationship building skills the tools of his
trade.
A consultant,
expert negotiator, author, and lecturer, Joe DiMisa develops sales
teams, crafts growth plans, forms sales strategies and manages
distribution channels. He credits USF’s College of Business for
laying the foundation for his career.
“USF really
propelled me into the field,” he said recently. “Sales operations,
sales management, marketing, consulting – it all began with my USF
background.” |
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DiMisa offers some
advice for soon-to-be grads establishing their own careers:
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Look for important tasks inside
your firm and try to take ownership of them. “Give
them a passionate look, even the ugly and unpopular tasks. You
can build skills and people will recognize your effort.”
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Build relationships and build them early in life.
“Put every business card you receive in your Palm Pilot or
Outlook database, even if you think it might not help now.”
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Strengthen communication skills and take extra courses in these
areas.
“Communication skills are important to everyone. Even those who
are comfortable can learn and do better in this area.
Immediately out of school, I was thrust into some nerve-wracking
presentations before senior leaders at work. I was not only
prepared for content, but also for the presentation. I
attribute this to my time at USF. Students today just don’t
seem to have the same depth in this skill set.”
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Take ownership of your own development and the development of
others. “Allow yourself to be mentored and mentor junior people who come
aboard later in your career. I was mentored by my first boss,
my father-in law and senior execs at BellSouth. It really
helped me grow and mature. The biggest lessons I learned: find
what you like to do and have a passion for it, and don't be
afraid to ask a lot of questions.”
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DiMisa follows
his own advice and has leveraged his relationships to become an
author. His book,
The
Fisherman's Guide to Selling: Making the
Sale, Hook, Line, and Sinker, is a primer for sales
professionals who want to follow a successful and proven sales
process. Based on a fishing theme, the book uses metaphors to show
how just a little extra effort can lead to success.
I wrote the book based upon my experiences working with world-class
sales organizations and salespeople," said DiMisa. "It is meant
to help
those who are seeking techniques that separate the average sales
performer from the extraordinary sales performer."
"Recalling his
experience at USF, DiMisa believes the flexible schedule and quality
program boosted his confidence and helped him build relationships.
“To this day,” he said, “I keep in touch with many people I
graduated with, even though fifteen years have passed.” |
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“The USF Career
Center brought BellSouth to campus to interview MBA students and
they hired two of us then,” he said, noting the job helped him apply
some newly-learned lessons right away. “It gave me a lot of good
experience in sales, marketing, and managerial roles.”
A builder from the
start, DiMisa eventually brought this telecom background to Ockham
Technologies, to help shape the small start-up firm. Ockham
developed software to help sales managers run the sales force.
DiMisa’s experience at BellSouth brought the corporate background to
the table; others brought consulting backgrounds.
“It was a great
mix,” he said, “and we were eventually bought out by a larger firm.” |
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DiMisa and
colleagues from Ockham later established TCert, a firm selling
intelligent software for online sales training. “At the time,” he
said, “this was considered cutting edge.” The intuitive software
program evaluated skills and competencies, and modified questions as
a result, which impressed a client so much that he purchased the
company and folded it into his organization.
Now a consultant,
DiMisa is still building relationships and still solving problems,
but doing so as a part of the Sibson team, splitting his time
between Tampa and Atlanta. He said he loves his job more than
ever.
“Every day I am
learning something and building relationships with new people,” he
said. “I might be in Atlanta one week with a telecom company, or
Little Rock with a manufacturer. Every week is a new challenge as I
help build plans to solve complex problems.”
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