Master of Science in Marketing

The Master of Science in Marketing provides in-depth study of the marketing field. This degree is designed to increase skills and knowledge in the various areas of marketing and prepares students for leadership in the field or for more technical careers in marketing. The degree also offers sufficient study to qualify the graduate for adjunct teaching in AACSB and SACS accredited institutions.

Program Objectives

Graduates of the Master of Science in Marketing will:

1. Be able to assess the marketing performance of an organization demonstrating the ability to synthesize information regarding:

1. Supply Chain Management
2. Consumer Behavior - both in the business to business and the business to consumer setting
3. Market Research
4. Promotion or Brand Management
5. Marketing Strategy

2. Be capable of making recommendations to improve an organization (business or not-for-profit) with respect to marketing activities.

3. Be able to present the recommendations cogently in both written and oral forms.

Prerequisites

Students must take two courses as prerequisites to entering the MS curriculum unless they have taken these courses or equivalent courses within the last five years at an AACSB accredited program (semester credit hours are in parentheses). Two undergraduate marketing courses at an AACSB accredited program may substitute for MAR 6815:

QMB 6305 Managerial Decision Analysis (2)
MAR 6815 Marketing Management (2)

The curriculum for the Master of Science in Marketing consists of 21 hours of Core Marketing Classes. These courses are as follows:

MAR 6816 Marketing Strategy (3)
MAR 6216 Logistics and Physical Distribution Management or
MAR 6936 Supply Chain Management (3)
MAR 6158 International Marketing Management (3)
MAR 6936 Consumer Behavior (3)
MAR 6336 Promotional Management or
MAR 6936 Brand Management (3)
MAR 6646 Research for Managers (3)
MAR 6916 Directed Research or
MAR 6907 Independent Study (3)

In addition, students will complete 12 hours of electives. These electives will form a set of coordinated courses in areas such as supply chain management, marketing communications, social marketing, marketing research or others. The specific courses will be chosen based on mutual agreement by the Director and the student. These courses will form a unified set and will be designed to maximize the student’s objectives. These courses may be a combination of COBA courses and courses outside the College.

Course Sequence

Total Program (33 hours)

The program can be taken by full-time students and completed in one year by taking the following sequence of courses:

The program can be taken by part-time students and completed in two years by taking the following sequence of courses:

YEAR 1

YEAR 2

MS in Marketing Prerequisites – Course Descriptions

QMB 6305 Managerial Decision Analysis
A study of the general concepts of interval estimation, hypothesis testing, correlation and multiple regression with an emphasis on applications, concepts and interpretation of results.

MAR 6815 Marketing Management
Analysis of operational and strategic planning problems confronting marketing managers. Topics include buyer behavior, market segmentation, information systems, product selection and development, pricing, distribution, promotion, and sales force management.

MS in Marketing – Course Descriptions

MAR 6816 Marketing Strategy
A study of strategic marketing planning and problem-solving processes as practiced by the modern market-oriented firm. The course is designed to develop marketing problem-solving, decision-making, and planning skills through the extensive use of case analysis.

MAR 6216 Logistics and Physical Distribution Management
A study of managerial methods focusing on the establishment and control of optimum customer service levels in the areas of inventory, transportation, fixed facility location, material handling, and information. Component parts of each system are analyzed quantitatively.

MAR 6936 Supply Chain Management
The content and organization of this course will vary according to the interests of the faculty and students involved in any given term.

MAR 6158 International Marketing Management
A study of marketing management activities from the perspective of firms doing business across national boundaries. Emphasis is upon aspects of marketing which are unique to international business and problem-solving within an international context.

MAR 6936 Consumer Behavior
The content and organization of this course will vary according to the interests of the faculty and students involved in any given term.

MAR 6336 Promotional Management
Management of the promotional function as part of the total marketing program. Includes a study of relevant buyer behavior concepts, resources and budgets, media, creative aspects, and effectiveness measurements as they relate to the managements tasks of developing, implementing, and evaluating promotional strategy.

MAR 6936 Brand Management
The content and organization of this course will vary according to the interests of the faculty and students involved in any given term.

MAR 6646 Research for Managers
A study of marketing research methods and information systems and their relationship to marketing decision-making. Topics include value and cost of information, sample design, questionnaire design, statistical analysis, and report presentation. Lecture, reading, case analysis, and project.

MAR 6916 Directed Research
Must have contract with instructor.

MAR 6907 Independent Study
Must have contract with instructor.